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I. Platform Advocacy Behavior

(1) We call for the establishment of an equal and friendly online community and respect for other users in the online community. Caring for minors, caring for the elderly and respecting gender equality; Do not attack, abuse, insult, slander, discriminate against others, do not infringe on the legitimate rights and interests of others, and convey a warm and harmonious community atmosphere;

(2) We encourage original and high-quality content. It is suggested to reduce the splicing of network pictures, poor special effects and no substantive content; Create works with clear style, high integrity and strong appreciation;

(3) We advocate recording a beautiful life and expressing our true self. It is suggested that real people appear or explain, so as to avoid the false documentary behavior of false affectation and selling the eyeballs of bloggers; Avoid deliberately exaggerating and creating false people;

(4) We suggest that network users should pay attention to the correct use of characters, avoid typos and initials, and consciously abide by the norms of language and characters;

(5) We advocate respecting the fruits of labor, being diligent and frugal, and eating reasonably, avoiding showing off excessive consumption and opposing food waste;

(6) Please fear life, oppose killing and poaching rare wild animals and plants, and refuse to breed and eat wild animals and plants. Caring for animals, not abusing, hunting or trading live animals;

(7) We suggest that network users improve their awareness of network security, and be alert to online fraud behaviors such as gambling, loans, rebates, winning prizes, and online part-time praise. If there is any abnormality, they can report it to the network platform at any time;

(8) We encourage users to publish scientifically proven content, and do not spread rumors or rumors. We encourage professionals in economy, education, medical and health care, and justice to publish authoritative and true information through platform certification, share industry knowledge, and promote industry prosperity.

Second, the platform does not welcome the following behaviors

(1) Commercial marketing promotion with the help of social negative events and sensitive events;

(2) Contents liable to cause personal safety risks: display/implementation of dangerous behaviors, dangerous actions with potential safety hazards (including but not limited to: dangerous driving, burning catkins, maliciously teasing others or potential dangerous elements), and toys/props with potential safety hazards;

(3) publishing inappropriate behaviors such as grandstanding and malicious ugliness in an attempt to gain eyeballs;

(4) publishing the act of deliberately copying and imitating other people's ideas and copywriting.

III. The platform prohibits the following acts

(a) endangering national and social security

(1) Oppose the basic principles set by the Constitution;

(2) endangering national security, revealing state secrets, subverting state power and undermining national unity;

(3) Damage to the national image, national honor and interests;

(4) Inciting national hatred and discrimination and undermining national unity;

(5) Violating/destroying the national religious policy and propagating cults, feudal superstitions and pseudoscience;

(6) Inciting illegal assembly, association, procession, demonstration and gathering people to disturb social order and undermine social stability and public safety;

(7) Insulting or slandering others and infringing on their reputation, privacy and other legitimate rights and interests;

(8) Other contents prohibited by laws, administrative regulations and state regulations.

(two) to carry out and spread illegal and criminal acts.

(1) Advocating violence, terror and extremism, and inciting the implementation of violence, terror and extremism;

(2) distorting, vilifying, blaspheming and denying heroic martyrs and their deeds and spirit;

(3) spreading obscenity, pornography, gambling, drugs, violence, murder, terror, abetting crimes, etc.;

(4) Group fights, bullying and other violations of public security management;

(5) using the network platform to commit fraud, pyramid selling, smuggling and other illegal and criminal acts;

(3) endangering the safety of minors

(1) The online platform prohibits any of the following acts and contents that harm the physical and mental health and legitimate rights and interests of minors:

(1) involving pornographic and vulgar content of minors;

(2) Acts that infringe on minors' body/property/personality/privacy;

(3) the content of misconduct involving minors;

(4) Contents that poison minors' physical and mental health and values;

(5) Acts involving potential danger to minors;

⑥ Content involving excessive consumption of minors;

⑦ Other behaviors and contents that affect the safety and healthy growth of minors' lives and property.

(2) Minors should obtain the consent of their guardians when registering accounts on the online platform, otherwise the guardians can inform the online platform to handle related accounts in a reasonable way.

(four) involving dangerous behavior, easy to cause personal injury.

(2) Showing pessimistic and negative contents such as world-weariness and suicide;

(3) Showing self-mutilation, self-abuse and suicide, highlighting scars, scars and wounds;

(4) Disseminating games, pictures, videos and other uncomfortable contents that are bloody, violent and scary.

(5) Violating honesty and authenticity.

(1) Infringe upon other people's legitimate rights and interests such as reputation, portrait, privacy, patent, copyright and trademark rights;

(2) Unauthorized use of other people's trade names, trademarks and logos;

(3) spreading false and misleading information such as falsehood and rumors;

(6) Spreading bad values

(1) Disseminating soft pornography, vulgarity, or sexual suggestiveness, sexual teasing and other content that easily leads to sexual association, and displaying vulgar, kitsch, vulgar taste and vulgar culture;

(2) Propagandize the abnormal concept of love and marriage, spread and carry out the course of emotional manipulation; Spreading backward dross thoughts such as vulgar marriage;

(3) publishing spoof and discriminatory content involving region, nationality, race, targeting a certain group (disabled people, etc.);

(4) Show all kinds of funeral processes and funeral scenes, and use the hype, blog fever and traffic of the deceased to sell miserable content;

(5) Propagandizing wealth, money worship, distorted views on interests and money, and worshiping extravagant and decadent bad life concepts;

(6) Not respecting the privacy of others and spreading candid photos without the permission of the parties;

(7) Other contents that violate public order and good customs and spread uncivilized social phenomena.